Okay, so five minutes in Illustrator to work up a rough logo. Since I already have my Indesign document for the book set up I need some stuff to start placing. The logo is meant to be evocative of both the General Lee and the basic shape of the devils head. I'm going to add a ring of fire to it later, and some swirls but for now this is just fine.

Rule #2 states that the book needs to have limited color and this is where I made the decision on what color I'm going to use. I want to do 2 colors, with screens and I know I'm going to need black so I have one color to choose. I want a bright color to help punch up the page spreads so I went with Pantone Uncoated Warm Red. I always check my colors against a swatch because what you see on the screen with these callouts is not what comes back from print. Keep that in mind, check out what the color really looks like printed if you can before just picking on at random.

So my two colors will be Black and Pantone Warm Red. With the white of the page that makes three if we don't include screens and gradients.