Friday, July 28, 2006

This is another page spread that uses the same three colors as this one (link)

The point, other than the fact that this book is a much starker enteprise than my other work, was to try to double up the printing of certain pages together so I could break the production down onto multiple presses. This way I get to change paper stocks and finishes without paying for equipment that I wasn't using. Some groups of pages would go to a 2 color press, others onto a 4 color. If you can break your production down into elements that can be produced together then you can keep the cost way down.

Just to put it into perspective, to print the same 2 color page on a 2 color press versus a 4 color press might cost one third as much. This is money saved. Okay, so it takes more work and you have to stay on top of things but I don't know that many people who have so much money to burn that they can afford to throw 2 color work at a 5 color press.

Oh yeah, if you do or plan to do print work that will end up on a press get yourself a pantone swatch book, its invaluable. The colors that you see on screen are not always as they print and that can lead to problems and unhappy clients. Much better to know what to expect before you head to press. Save time, save money, double check everything.

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